Privacy and Cookie Statement


Effective: 10. June 2021

We know that sharing your personal information with us is based on trust. We take this seriously and are committed to ensuring that we respect your privacy when you visit our website or use our Local Alex app and services.

Please review this Statement carefully to learn about our privacy practices.

We operate an online app service that provides users with a local fast and easy overview. In the app you can find; recommendations, restaurants, accommodations, experiences, restaurants, travel guide and more.

Our Services are owned and operated by Local Alex ApS. By visiting and using Local Alex app, our websites and related applications, whether on a computer, phone, tablet, or similar device (these are all referred to as a “Device”), you are accepting the practices described below.

As a global app and company, we operate in a number of countries and territories where the laws and customs differ.

This Statement provides a general overview of our privacy practices.


Information Collected

When you access or use Local Alex Services, we collect information from you to provide a more personalized and user friendly experience. If you have not created a user profile and use Local Alex without logging in, we only use your Geolocation information and Device information ID.

  • Contact information, including name, phone number and postal and email addresses

  • Photos, reviews, forum and social posts, and content you may have provided to us

  • User name and password

  • Geolocation information

  • Device information ID

  • Age

  • Online activity, including pages you have visited, content reviewed, and apps reviewed

  • Information about your registered travel plans

Information Uses

We are committed to providing you with relevant content on our Services and respect the data privacy laws of the different jurisdictions which we operate in. We use information about you so we can help you enjoy and use our Services, including in the following ways:

  • Register and manage your account, including to allow you access to and use of our Services

  • Communicate with you

  • Measure interest in and improve our Services

  • Notify you about special information / offers and products or services available from us, or our partners and customers

  • Enable communication between registered users and owners / representatives of listings on our Services

  • Customize your experience, including customizing the ads shown to you on our Services and across the internet

  • Resolve disputes or troubleshoot problems

  • Prevent potentially prohibited or unlawful activities

  • Send you survey or market research invitations

  • Make inferences about your interests or preferences

  • Enable us to publish your reviews, forum posts, photos, videos and other content

  • Respond to your questions and comments

  • Enforce our terms of use and notices

Information Sharing

In order to provide our Services, we may need to share information with certain other third-parties, including our group of companies, in the following circumstances:

  • Group of Companies and Business Partners. We share information with companies in our corporate family so we can provide you with information about products and services which might interest you. We may share information about you, your Devices and your use of our Services with our trusted business partners.

  • Social Media Sites and external websites. When you use our Services and elect to share information with third-party social media sites, the information you share will be governed by the privacy policies of those social media sites or websites and the privacy settings you have set with those social media websites or websites / links.

Information Transfers

We are a global company and operate in many different jurisdictions. If we transfer your information to other countries, we will use and protect that information as described in this Statement and in accordance with applicable law.

Information Security

We have implemented appropriate administrative, technical, and physical security procedures to help protect your information. We only authorize specific employees to access personal information and they may do so only for permitted business functions. We use encryption when transmitting between our system and those of the parties with whom we share information. We also employ firewalls and intrusion detection systems to help prevent unauthorized access to your information. However, we cannot guarantee the security of information from unauthorized entry or use, hardware or software failure, or other circumstances outside of our control.

Information Retention

We will retain copies of your information for as long as you maintain your account or as necessary in connection with the purposes set out in this Statement, unless applicable law requires a longer retention period. In addition, we may retain your information for the duration of any period necessary to establish, exercise or defend any legal rights.


We want your access to our Services to be as easy, efficient and useful as possible. To help us do this, we use cookies and similar technologies to improve your experience, to enhance site security and to show you relevant advertising.

What are cookies?

Cookies are small text files that are automatically placed on your Device when you visit almost any website. They are stored by your internet browser and contain basic information about your internet use. Your browser sends these cookies back to a website every time you revisit it, so it can recognize your Device and improve your experience by, among other things, providing you with personalized content. We also use cookies to remember your login details, so you don’t have to re-enter them repeatedly when you use our Services. Other cookies help us understand your preferences.

You can access the Cookie Consent Tool by clicking the “Cookie Consent” link at the bottom of every page or by modifying your preferences in our cookie banner. In addition, you can manage cookies through the settings of your internet browser. You can have the browser notify you when you receive a new cookie, delete individual cookies or delete all cookies.

If you delete your cookies, your access to some functionality and areas of our Services might be degraded or restricted.

Statement Changes and Notification

We may update this Statement in the future. If we believe any changes are material, we will let you know by doing one or more of the following: sending you a communication about the changes, placing a notice on the website and/or posting an updated Statement on the website. We will note at the top of this Statement when it was most recently updated.

We encourage you to check back from time to time to review the most current version and to periodically review this Statement for the latest information on our privacy practices


If you have a data privacy request, such as a request to delete or access your data, general data privacy inquiries or questions concerning our Privacy and Cookies Statement, please contact us on our website ( contact form.